Getting down to business.
We love business. We love getting down. Put them together and BAM! Magic.
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Blog
- Flapping our virtual gums
Matters at hand include tips for making your business tops in its field, recent projects, stuff we heart, things we find irksome…you know, life. And, by all means, feel free to join the convo. We sound much smarter when we’re not just talking to ourselves.
The Circles vs. the Squares: The Targetization of JC Penney’s
by on Jan 30, 2012
Last October, JC Penney’s announced it had hired away Target’s chief marketing officer Michael Francis. Now, four month’s later, I get this catalog in the mail, straight out of Target’s playbook…
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“As Seen on TV!”
by on Dec 21, 2011
My 7-year-old nephew Nathan is one of the best people I know—smart, funny, kind and loyal. He also knows his own mind when it comes to gift giving.
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Principal Brighton? My Day at MHS West
by on Nov 23, 2011
What a difference two decades make! Last Thursday, as a member of the Manhattan Chamber of Commerce Board of Directors, I returned to my high school alma mater to participate in the first ever Principal for the Day event. This was a partnership between USD 383 and business leaders to help the community better understand what is going on in our local schools.
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Banking on Western State
by on Nov 2, 2011
Quick question: If your bank let you apply for a loan on-line, would you do it? Western State Bank sure hopes so. Western Kansans have a reputation for being conservative. We take our time to make decisions, especially when it comes to incorporating new technology into our businesses.
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Don’t Miss an Opportunity to Make Me Feel Like I Owe You!
by on Sep 27, 2011
There’s nothing more exciting than an unexpected gift (at least for me…maybe I lead a boring life). Occasionally, I get unsolicited and amusing mailings from vendors or job seekers, so I love it when an unusual package is waiting for me at the office. A few days ago, I received a mailer from a company that I won’t name, but they do credit card processing. I opened the mailer, and this came out…
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Insert Brand Name Here
by on Sep 7, 2011
Stock logos are convenient — no question about it. Find a logo website, browse the options, and presto! Get a brand new logo in minutes. But while that may be convenient, the question that needs to be asked here is: Will it truly represent what your company is?
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Social Media Does Drive Sales! A Steve’s Floral Case Study
by on Sep 2, 2011
Since early July, we’ve been working with Steve’s Floral to enhance their social media presence. Given that the dog days of summer are void of holidays, I turned to some of the newfangled greeting-card holidays (Father-in-Law Day, Watermelon Day) to spark some ideas for posts that might inspire people to connect with Steve’s. The second week of August is National Smile Week. Given that a florist’s ultimate goal is to help people celebrate, they often get to be the bearers of joy…I mean, who doesn’t like to receive a surprise bouquet or box of gourmet chocolates?
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A Fond Farewell
by on Aug 26, 2011
I recently had to make what has been one of the toughest decisions of my life – to resign my position as director of web development at New Boston Creative Group. For the past 16 years, I’ve worked in the Manhattan area and, for much of that time, I’ve had a 100-mile daily commute that has often left me feeling like a man without a community. So when the opportunity arose to manage the web development effort for a large manufacturing firm, cut my commute to 30 miles a day, and work in the same city as my wife, I had to jump. This was the right decision for me, but by no means an easy one.
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A Great-Wolf Approach to Community Marketing
by on Aug 15, 2011
Because I’ve been spending much of my time lately working closely with cities, destination branding has been on my mind. Thus, like a total marketing nerd, I couldn’t help but spend a lot of my time on vacation studying Great Wolf Lodge as an example of how to create a destination getaway in the middle of a Kansas pasture.
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New Boston Hand-Gesture Encyclopedia
by on Aug 11, 2011
We’ve put together a short primer to help you introduce hand gestures into your office workflow. Hand gestures have been scientifically proven to improve communication between you and your clients…and your co-workers!
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