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Blog
- Flapping our virtual gums
Matters at hand include tips for making your business tops in its field, recent projects, stuff we heart, things we find irksome…you know, life. And, by all means, feel free to join the convoy. We sound much smarter when we’re not just talking to ourselves.
Robert Parker, RIP
by on February 26, 2010
Author Robert Parker died on January 18, and my family has been mourning ever since: Parker’s books are a shared experience among us, especially the books starring his main protagonist, Spenser (no first name), a Boston private detective. We’ve all read many, many Spenser novels, as well as Parker’s Sunny Randall and Jesse Stone series (I’m not so hot on Jesse Stone, but my mom is a big fan because the enduringly gorgeous Tom Selleck plays him in the TV movies).
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You Don’t Want a Flash Site (Because It Will Suck)
by on February 23, 2010
I was recently alerted to a new company (they will remain nameless because of the obvious shame) and went to their website to check them out. When I pulled up the site, I was slowly filled with sadness, mirroring the little animation on the screen that ran while I waited for it to load. The site had been built in Flash and it was terrible.
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New Boston Wins Best of Show from American Advertising Federation of Topeka!
by on February 9, 2010
Everyone around here (except maybe Shawn) is a sucker for the opportunity to get dressed up for a night on the town. So, we always look forward to caravanning to the Capitol City for the annual ADDY awards show, dressed in our after-Christmas-clearance best and dusted-off heels (except maybe for Shawn…who did look equally stunning and dust-free).
After all, when else do you get to dress up in your glittery finest and come home with as many medals as Michael Phelps?
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Client Spotlight: K-State College of Arts & Sciences
by on February 8, 2010
This particular client brings a proud tear to our eye and makes us toss up a hearty fist-pump in honor of days past. The fact is that more than half our team at New Boston heard those sweet notes of “Pomp and Circumstance” while graduating from this very College.
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We Love Kansas
by on January 25, 2010
Kansas may not have noticed yet, but we are outside its window, holding a stereo above our heads, playing Peter Gabriel.
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Christmas Movie Quiz
by on December 21, 2009
So, you think you’re all that when it comes to holiday fun and games? Name the yule-related movie that delivered each quote.
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User Expectations on the Web: Ignore Them at Your Peril
by on December 15, 2009
We recently launched a wicked-cool e-commerce website for a local quilting shop, All About Quilts. Besides being enlightened about an entire (seriously devoted, decidedly hard-core) quilting industry and subculture, I also learned a valuable lesson about developer assumptions and user expectations.
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Happy Festivus!
by on December 11, 2009
So that you might have some sense of the dignity and decorum with which we conduct ourselves (believe me, it’s not a lot), please take a gander as we strut our stuff!
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Client Spotlight: Tallgrass Brewing Company
by on December 3, 2009
When we hear “product testing,” we automatically think of our favorite market research, Tallgrass beers and ales. We’re pretty good about “testing” Tallgrass on Friday afternoons.
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Drupal Goes to Washington! (Great, Now, Umm...What's a Drupal?)
by on November 20, 2009
The White House recently chucked its Bush-era web application in favor of the open-source content management system, Drupal. Such news might leave you exclaiming “Sweet!” or “Right on!” if only you had any idea what “a Drupal” is…or for that matter, what a content management system is…or what open source means.
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Web Design Myth #432: Less Is Always More
by on November 19, 2009
The Internet likes to take all your preconceived ideas about design and occasionally turn them on their head. I’ll show you one site that figured out that sometimes more, is in fact, more.
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Client Spotlight: American Pest Management
by on November 18, 2009
After spending an entire day in August photographing the team at American Pest Management, I have great respect for this family-owned business that has been serving our area for more than 30 years.
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Connect the Dots, Baby!
by on November 13, 2009
In a terrific session on new product launches from the Mid-America Manufacturing Technology Center’s 3rd Annual Manufacturing Executive Conference in Kansas City, several manufacturing leaders talked about the difficulty of differentiating between “features” and “benefits” in proposals, websites or brochures, a problem that we often help our clients with.
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The Impact of Little Green Shopping Carts
by on November 13, 2009
When I meet with clients, I frequently ask, “What makes you different from your competition?” Take a second to look around your business, and put yourself in your customers’ shoes. What could be done to make the experience of doing business with you more enjoyable? Let me share a personal example…
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What Small Businesses Should Know About Cascading Style Sheets (CSS)
by on November 12, 2009
For a small business, contracting for web design services is a lot like buying a car. You don’t need to know how the internal combustion engine works, but you do need to know the power and fuel efficiency differences between a V8 and a hybrid. Similarly, you don’t need a Herculean grasp on web conventions, like cascading style sheets or CSS, but you do need to know why they are important.
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Client Spotlight: Frontier Farm Credit
by on November 11, 2009
We at New Boston would like to give a shout-out to one of our favorite clients, Frontier Farm Credit. Frontier is a top-notch, rurally focused financial service organization that, with our help, is now sporting a warm and eye-catching new look for its website.
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Ready for a New Year?
by on November 10, 2009
To compete in today’s roller-coaster economy, it’s essential to have a clear vision of what you want your business to be when it grows up. While it’s much easier to allow yourself to get bogged down working IN your business, your livelihood can be won or lost by how dedicated you are to working ON your business.
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It’s Your Business. Play Smart!
by on November 3, 2009
Given the economy and rise of technology-based marketing, lots of research is being done about what is working and what’s not. Here’s some interesting data that might help you as you plan your advertising for 2010…
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Search Engine Optimization (SEO) First and Social Media Second
by on October 30, 2009
If I had a dollar for every time clients asked about how they can be hip and build social media into their websites, I’d have enough venture capital to fund my great new app that will light up an iPhone like a Zippo lighter at concerts. (What? You mean “there’s an app for that” already? NOOO!)
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We've Landed On the Moon!
by on October 30, 2009
Well, well, well. Here we are, the very first NBCG blog post. It took us awhile to get here but we are banging on all cylinders now.
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