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At least that is what Mom always told us.
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Blog
Drupal Goes to Washington! (Great, Now, Umm...What's a Drupal?)
by on November 20, 2009
The White House recently chucked its Bush-era web application in favor of the open-source content management system, Drupal. Such news might leave you exclaiming “Sweet!” or “Right on!” if only you had any idea what “a Drupal” is…or for that matter, what a content management system is…or what open source means.
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Web Design Myth #432: Less Is Always More
by on November 19, 2009
The Internet likes to take all your preconceived ideas about design and occasionally turn them on their head. I’ll show you one site that figured out that sometimes more, is in fact, more.
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Client Spotlight: American Pest Management
by on November 18, 2009
After spending an entire day in August photographing the team at American Pest Management, I have great respect for this family-owned business that has been serving our area for more than 30 years.
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Connect the Dots, Baby!
by on November 13, 2009
In a terrific session on new product launches from the Mid-America Manufacturing Technology Center’s 3rd Annual Manufacturing Executive Conference in Kansas City, several manufacturing leaders talked about the difficulty of differentiating between “features” and “benefits” in proposals, websites or brochures, a problem that we often help our clients with.
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The Impact of Little Green Shopping Carts
by on November 13, 2009
When I meet with clients, I frequently ask, “What makes you different from your competition?” Take a second to look around your business, and put yourself in your customers’ shoes. What could be done to make the experience of doing business with you more enjoyable? Let me share a personal example…
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What Small Businesses Should Know About Cascading Style Sheets (CSS)
by on November 12, 2009
For a small business, contracting for web design services is a lot like buying a car. You don’t need to know how the internal combustion engine works, but you do need to know the power and fuel efficiency differences between a V8 and a hybrid. Similarly, you don’t need a Herculean grasp on web conventions, like cascading style sheets or CSS, but you do need to know why they are important.
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Client Spotlight: Frontier Farm Credit
by on November 11, 2009
We at New Boston would like to give a shout-out to one of our favorite clients, Frontier Farm Credit. Frontier is a top-notch, rurally focused financial service organization that, with our help, is now sporting a warm and eye-catching new look for its website.
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Ready for a New Year?
by on November 10, 2009
To compete in today’s roller-coaster economy, it’s essential to have a clear vision of what you want your business to be when it grows up. While it’s much easier to allow yourself to get bogged down working IN your business, your livelihood can be won or lost by how dedicated you are to working ON your business.
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It’s Your Business. Play Smart!
by on November 3, 2009
Given the economy and rise of technology-based marketing, lots of research is being done about what is working and what’s not. Here’s some interesting data that might help you as you plan your advertising for 2010…
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