New Boston Creative Group

by Susan Religa on December 3, 2009

When we hear “product testing,” we automatically think of our favorite market research, Tallgrass beers and ales. We’re pretty good about “testing” Tallgrass on Friday afternoons.

Tallgrass Brewing Company has been one of our premier clients since April 2007. Owner Jeff Gill walked through the door one day to talk about a brand for his flagship beer, Tallgrass Ale. Lucky for us, we really hit it off! Since then, he’s launched six brews and, most recently, a mix-pack of winter favorites – just in time for the holidays. And we’ve been there along the way to design really cool packaging (if we do say so ourselves), lend great advice (“Go for it. Sweat will sell!”) and, of course, partake in the aforementioned product testing (when we say we’re “full-service,” we mean it!).

One of Jeff’s most popular marketing tools is the Tallgrass website. We built it for him with a content management system, which lets him easily and quickly update content, post new events, and add new features. We incorporated Judd Patterson’s beautiful photos of the Kansas Flint Hills to give the site a true Kansas feel.

Thanks to a distribution agreement between Tallgrass Brewing Company and Anheuser-Busch, most Kansans can find the brews on tap at their favorite bar or restaurant, or in local liquor stores. Tallgrass is also available in Nebraska. And if you’re in Manhattan, be sure to stop by the brewery for a tour and some product testing of your own.

New Boston’s recommendation: The winter mix-pack is the perfect gift for everyone (over 21, of course) on your list!