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User Expectations on the Web: Ignore Them at Your Peril
by on December 15, 2009
We recently launched a wicked-cool e-commerce website for a local quilting shop, All About Quilts. Besides being enlightened about an entire (seriously devoted, decidedly hard-core) quilting industry and subculture, I also learned a valuable lesson about developer assumptions and user expectations.
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Drupal Goes to Washington! (Great, Now, Umm...What's a Drupal?)
by on November 20, 2009
The White House recently chucked its Bush-era web application in favor of the open-source content management system, Drupal. Such news might leave you exclaiming “Sweet!” or “Right on!” if only you had any idea what “a Drupal” is…or for that matter, what a content management system is…or what open source means.
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What Small Businesses Should Know About Cascading Style Sheets (CSS)
by on November 12, 2009
For a small business, contracting for web design services is a lot like buying a car. You don’t need to know how the internal combustion engine works, but you do need to know the power and fuel efficiency differences between a V8 and a hybrid. Similarly, you don’t need a Herculean grasp on web conventions, like cascading style sheets or CSS, but you do need to know why they are important.
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Client Spotlight: Frontier Farm Credit
by on November 11, 2009
We at New Boston would like to give a shout-out to one of our favorite clients, Frontier Farm Credit. Frontier is a top-notch, rurally focused financial service organization that, with our help, is now sporting a warm and eye-catching new look for its website.
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Search Engine Optimization (SEO) First and Social Media Second
by on October 30, 2009
If I had a dollar for every time clients asked about how they can be hip and build social media into their websites, I’d have enough venture capital to fund my great new app that will light up an iPhone like a Zippo lighter at concerts. (What? You mean “there’s an app for that” already? NOOO!)
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