There goes the neighborhood.
We promise to keep the yard mowed and the noise down.
Mercy Regional Health Center
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What We Did
The “Art and Science of HeART Care” campaign introduced two new interventional cardiologists to the Manhattan community. The ultimate goal was to change public perception that Manhattan residents must travel to a bigger, urban hospital for specialized care. To do this, the campaign juxtaposed the science and technology of cardiology with the arts, emphasizing that these interventional cardiologists are “highly trained scientists with an artist’s touch.” Campaign consisted of a television commercial, a community art exhibition with an opening event, invitations, print ads, posters, and two 50-foot tall banners displayed on the hospital’s exterior.
Results
In addition to cardiologists’ reports that patients routinely ask them if they really play the piano, we know this campaign worked because Mercy experienced a significant increase in the use of its heart catheterization lab. These commercials not only caught people’s attention, but they put Mercy Regional top of mind for quality heart care in the region.
Project
Launch of The Heart Institute at Mercy Regional