There goes the neighborhood.
We promise to keep the yard mowed and the noise down.
Meadowlark Hills Retirement Community
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What We Did
We repackaged this nationally recognized retirement community to make it appeal to baby boomers’ desires to stay young, active and connected with the world. We chose a travel-inspired theme, with rich photography and bright color palettes. The campaign included a fresh look for the Meadowlark logo; a 48-page magalog (half-magazine, half-catalog) called Meadowlark Life; website redesign, complete with new content; a TV commercial; print ads; brochures; and a rebranding of their “Future Residents Club” into a more dynamic “Passport Program.”
Project
Rebranding Retirement Living for the Baby Boomer Generation