What is New

  • Almost Productive Podcast: Super Bowl Commercials (Episode 5)

    by Addie Justus on February 1, 2024

    Counting down the days until the 2024 Super Bowl? Excited to chow down on your favorite snacks and watch this year’s commercials? (Oh, and the actual game?) We are too. In this episode, host Addie and the rest of the team discuss why Super Bowl commercials are such a big deal,...

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  • Almost Productive Podcast: Podcasting (Episode 4)

    by Ben Trickey on January 9, 2024

    On this episode of the Almost Productive podcast, New Boston dives into, well, podcasts! Should every business jump on the podcast bandwagon? What are the benefits? And what all goes into making one yourself? The team also discusses a very philosophical question from producer...

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  • Almost Productive Podcast: The Holidays (Episode 3)

    by Julie Fiedler on November 29, 2023

    Happy holidays from your favorite marketing podcast team! Episode 3 dives right into everything merry and bright. Julie confesses she still gets her photo taken with Santa, and the team discusses the ins and outs of holiday marketing. Come for the laughs and leave with some...

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  • Almost Productive Podcast: Social Media (Episode 2)

    by Addie Justus on November 10, 2023

    In Episode 2, the New Boston gang discusses everything social media — from which platform is right for your business to how soon is too soon to buy into a new tool. (We’re looking at you, Threads.) The team also touches on Addie’s favorite season, football season, which just so...

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  • Almost Productive Podcast: Marketing Careers (Episode 1)

    by Shawn Dryden on October 31, 2023

    In this inaugural episode, Shawn, Julie, Addie and Ben discuss the pumpkin spice phenomenon, the varying career paths that brought them to New Boston Creative Group and the pros and cons of working at a smaller marketing firm. Listen in as we answer a pressing Would You Rather...

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  • The Making of Our Emmy®-Nominated Episodes

    by Nick Patterson on September 8, 2023

    I know, I know, the title of this article is a little clickbait-y. When you read the title, you probably think about the Primetime Emmy® Awards — the ones given to the likes of Game of Thrones, Modern Family, The Sopranos, Breaking Bad and Veep (to name a few). Humbly, I must...

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  • Cool Careers Video Production: A Day on the Dairy Farm

    by Nick Patterson on September 7, 2023

    When Kristin, my boss at New Boston Creative Group, decided Episode #16 in our Cool Careers series would feature a dairy farmer, she wanted to include a kid who was interested in agriculture. If you’re not familiar with Cool Careers, it’s a fun series from HirePaths hosted by...

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  • Three Characteristics of a Super Social Media Presence

    by Molly Michal on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

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  • AI Intel: Its Strengths and Limitations

    by Ken Wells on June 29, 2023

    Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.

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  • How to Pull Off a Successful Video Shoot: Pre- and Post-Production Tips

    by Nick Patterson on June 22, 2023

    You’ve arrived at your location for a video production shoot. As you open your trunk, you find it empty. No equipment. No notes. No nothing. Panic sets in. Your palms are sweaty. The lyrics of Eminem's Lose Yourself begin to play in your head. An alarm sounds. You wake up in the...

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